Academic Papers about Market Basket Analysis

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VINDEVOGEL B., VAN DEN POEL D., WETS G. (2005), Why promotion strategies based on market basket analysis do not work, Expert Systems with Applications, 28 (3), 583-590.

VAN DEN POEL Dirk et al. (2004), Direct and Indirect Effects of Retail Promotions, Expert Systems with Applications, 27 (1), 53-62.