Academic Papers about Database Marketing

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VERHAERT G. & VAN DEN POEL D. (2011), Empathy as Added Value in Predicting Donation Behavior, Journal of Business Research, 64 (12), 1288-1295.

VERHAERT G. & VAN DEN POEL D. (2011), Improving campaign success rate by tailoring donation requests along the donor lifecycle, Journal of Interactive Marketing, 25 (1), 51-63.

PRINZIE Anita & VAN DEN POEL Dirk (2005), Constrained optimization of data-mining problems to improve model performance: A direct-marketing application, Expert Systems with Applications, 29 (3), 630-640.

BUCKINX Wouter et al. (2004), Customer-Adapted Coupon Targeting Using Feature Selection, Expert Systems with Applications, 26 (4), 509-518.

VAN DEN POEL Dirk, Predicting Mail-Order Repeat Buying: Which Variables Matter?, Tijdschrift voor Economie & Management, 48 (3), 371-403.

BAESENS Bart, VIAENE Stijn, VAN DEN POEL Dirk, VANTHIENEN Jan, DEDENE Guido (2002), Bayesian Neural Network Learning for Repeat Purchase Modelling in Direct Marketing, European Journal of Operational Research, 138 (1), 191-211.