Data Analytics Cluster
The core components about Data Analytics of the "Master of Science in Business Engineering" and the "Master of Science in Marketing Analysis" are being run by this team of Professor Dirk Van den Poel and Professor Dries Benoit:
The Data Analytics team specializes in Big Data (Spark), predictive analytics and prescriptive analytics.
A list of the other members of the Department of Marketing at Ghent University can be found here.