Academic Papers about E-Commerce

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DE BOCK K.W. & VAN DEN POEL D. (2009), Predicting website audience demographics for web advertising targeting using multi-website clickstream data, Fundamenta Informaticae, 97, 1-19.

VAN DEN POEL Dirk, BUCKINX Wouter (2005), Predicting Online-Purchasing Behavior, European Journal of Operational Research, 166 (2), 2005, 557-575.

VAN DEN POEL Dirk, LEUNIS J. (1999), Consumer acceptance of the internet as a channel of distribution, Journal of Business Research, 45 (3), 249-256.