Fundraising / Non-profit marketing - Video

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Click here for the pdf of the slides used in Griet Verhaert's presentation.

A more detailed description of the research can be obtained as free download:

VERHAERT G. & VAN DEN POEL D. (2011), Empathy as Added Value in Predicting Donation Behavior, Forthcoming in Journal of Business Research.

VERHAERT G. & VAN DEN POEL D. (2011), Improving campaign success rate by tailoring donation requests along the donor lifecycle, Forthcoming in Journal of Interactive Marketing.